The end of the year is characterized by many changes. Events like a change in weather and temperature, coupled with daylight savings time serve to both symbolically usher in the holidays and bolster the economy, especially since consumers are more prone to willingly open their wallets in preparation for Christmas. However, aside from these things, and even more significantly, the holidays also herald the most dangerous time of the year for motorists.
Thanksgiving, in particular, is the most traveled holiday period of the year, as revelers load up their vehicles and head for the highways. Unfortunately, this means that Thanksgiving is also the deadliest holiday period of the year- surpassing the 4th of July, Memorial weekend, and even Christmas - as approximately 90% of those traveling elect to do so by passenger vehicle in lieu of other modes of transportation. Car accident attorneys recognize that an increased number of motorists on the road also translates into an increase in the number of both fatal and non-fatal car accidents.
For example, during the 2010 Thanksgiving holiday (which ran from 6 p.m., Wednesday, November 24, to 5:59 a.m., Monday, November 29) 337 passenger vehicle occupants were killed in motor vehicle traffic crashes nationwide. This year, the Thanksgiving travel holiday period began at midnight on November 12 and ostensibly continues through the 26th. In an effort to curtail the number of accidents this year, the Buckle up America initiative began proactively urging people to be cautious on the roads, with the simplest tip offered being (not surprisingly) to buckle up. Their website this year first greets viewers with a simple message beneath a photo of a sumptuous holiday spread. "Your family is expecting you. So, please buckle up," the caption reads.