In recent years, many states, including the state of Georgia, have placed an even greater emphasis on the importance of curbing instances of distracted and drunken driving. Millions of dollars have spent on ad campaigns designed to directly target motorists to who text and drive, with one of the most noticeable campaigns being the "It Can Wait" campaign. This and similar campaigns use celebrity endorsements to solicit pledges from drivers to refrain from texting and driving. What the public fails to realize, however, is that another, just as dangerous activity has been contributing to upwards of 17 percent of fatal car crashes per year--yet, for some reason, it doesn't garner nearly as much attention.
Driving while drowsy is one of the top reasons thousands of Americans are involved in a car crash, with the National Highway Safety Administration (NHTSA) citing it as the cause for upwards of 100,000 accidents annually. In 2010, the AAA Foundation for Traffic Safety (AAAFTS) reported that two out of every five drivers (approximately 41 percent) reported falling asleep or nodding off while driving and, with episodes of drowsy driving primarily making an appearance after midnight (and, on a slightly smaller basis, during the mid-afternoon), certain groups of motorists, including younger drivers, commercial drivers, shift employees and people with untreated sleep disorders, are more susceptible to the phenomenon.
According to the NHTSA, because of the higher speeds and slower reaction times sleepiness causes, car accidents associated with drowsy driver are more likely to be serious or even fatal than the average car crash, with higher rates of morbidity and mortality. In fact, the behaviors characterizing drowsy-driving are eerily similar to those of inebriated drivers or drivers otherwise distracted. Unlike, drunk driving, however, there exists no instrument by which police officers can measure the degree of someone's "drowsiness" post-accident. This can interfere greatly with an investigation in the accident's aftermath and means that deterrence becomes even more important.
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